Addiction Medicine Email & Content System
Email Marketing, Campaign Strategy, Content Strategy, Lifecycle Engagement, Responsive Email Design, Design Systems, Conversion Optimization, A/B Testing, Accessibility
A strategic email newsletter designed to share updates, educational resources, and upcoming webinars in addiction medicine, prioritizing clarity, engagement, and performance across desktop and mobile.
Problem: Communicating varied content while maintaining clarity and engagement.
Solution: Developed a responsive email system that structures content effectively, supports clear calls to action, and performs consistently across devices and email clients.
I used modular components and flexible content blocks to accommodate news, courses, sponsor ad space, and webinars, creating a scalable, responsive system that maintains clarity, hierarchy, and consistency across desktop and mobile.
I created variations with adaptable hero image layouts, allowing for different visual entry points while maintaining a consistent and responsive structure across devices.
Expanded the desktop experience with an accessibility-focused exploration, introducing higher-contrast layouts, simplified content structure, and improved readability to support a wider range of users. These variations were informed by A/B testing in collaboration with the content team to improve engagement and ensure more consistent performance across email clients and browsers.