Multi-Platform Awareness Campaign for ASAM Treatment Week
Integrated Campaign Design, Social Media Strategy, Educational Content Design, Multi-Platform Campaigns, Brand Systems, Community Engagement, Visual Storytelling, Social Content Systems, Accessibility, Healthcare Communications
A multi-platform social awareness campaign created for ASAM Treatment Week, designed to educate healthcare audiences, encourage community engagement, and communicate complex addiction medicine topics through accessible, visually cohesive content across digital platforms.
Problem:
National Addiction Treatment Week needed to communicate complex, research-driven addiction medicine topics in a way that was approachable, engaging, and easy to understand across social platforms.
The campaign also aimed to reduce stigma around addiction, promote evidence-based treatment, encourage community participation, and increase awareness of addiction medicine education and workforce opportunities among healthcare professionals and future clinicians.
Solution:
Developed a cohesive multi-platform campaign system featuring educational social posts, clinician quote graphics, Instagram story adaptations, and live Twitter/X engagement assets to support awareness, audience education, and community participation during National Addiction Treatment Week.
My art direction focused on creating a visually unified campaign identity that balanced accessibility, readability, and platform-specific engagement, contributing to a 31% increase in campaign engagement during the initiative.
Pre-launch Instagram countdown graphics designed to build anticipation, increase campaign visibility, and drive early audience engagement ahead of National Addiction Treatment Week across ASAM’s social channels.
Launch-phase social graphics created to announce the start of National Addiction Treatment Week, promote campaign hashtags and free educational resources, and encourage healthcare professionals working in addiction treatment to share their experiences and participate in the broader community conversation across social platforms.
Educational Instagram story, in-feed graphics, and twitter/X graphics designed to communicate research-backed statistics on addiction and its impact across vulnerable and underserved populations.The content prioritized accessibility, readability, and concise visual storytelling to support awareness and audience engagement across social platforms.
Quote-driven social graphics created to highlight personal perspectives from healthcare professionals working in addiction medicine during National Addiction Treatment Week. Designed for Instagram stories and social sharing, the series used clinician voices to humanize addiction treatment, reinforce the importance of evidence-based care, and encourage community participation and advocacy across digital platforms.
